## What is Archera Embedded?

Archera Embedded allows you to **white-label and integrate Archera’s capabilities** directly into your platform. Like Affirm adding travel insurance at checkout, this creates a seamless experience where customers access advanced optimization features as native parts of your platform - increasing engagement, stickiness, and revenue.

## Platform Integration Benefits

### Enhanced Customer Experience

**Unified Platform Experience**

- Customers never leave your interface for optimization actions
- Native integration with your existing workflows and UI
- Single sign-on and unified user management
- Consistent branding and customer relationship ownership

### Business Growth Opportunities

**Revenue and Engagement Boost**

- New revenue streams through partner markup
- Increased platform stickiness and reduced churn
- Enhanced value proposition for customer acquisition
- Competitive differentiation in your market

## Common Platform Embedded Scenarios

### You Have Usage Optimization → Add Rate Optimization

**Current State**: Your platform helps customers optimize usage (rightsizing, scheduling, automation)

**Archera Embedded Adds**:

- Rate optimization layer through insured commitments
- 30-day terms instead of risky 1-3 year commitments
- Complete cost optimization covering both halves of the equation
- Risk elimination that makes commitment strategies confident and aggressive

**Customer Experience**: “Enable advanced rate optimization” appears as a natural add-on to existing usage tools

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### You Have Rate Optimization → Add Risk-Free Insurance

**Current State**: Your platform offers some commitment management or rate optimization

**Archera Embedded Adds**:

- Insurance layer that eliminates commitment risk
- 30-day flexibility vs. your current 1-3 year requirements
- Professional management that enhances your existing tools
- Guaranteed utilization or full refund protection

**Customer Experience**: “Add commitment insurance” appears as natural checkout enhancement

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### You Have Basic Cloud Management → Make Savings Actionable

**Current State**: Your platform provides cloud visibility, monitoring, or basic cost tracking

**Archera Embedded Adds**:

- Actionable savings recommendations within your existing dashboards
- One-click commitment purchasing without leaving your platform
- Consolidated optimization experience - customers never need to switch tools

**Customer Experience**: “Enable savings actions” transforms cost visibility into immediate cost reduction

**Bottom Line**: Archera Embedded solves the commitment adoption problem that keeps 70% of cloud workloads on expensive on-demand pricing. By adding 30-day insured commitments directly to your existing platform, customers get complete cost optimization without ever leaving your interface - dramatically increasing both their savings and your platform’s stickiness.

## Seamless Platform Integration

### Streamlined API Onboarding

Partners can onboard customers through simple API calls that integrate with your existing platform workflows.

1. **Customer Registration & Cloud Integration**  
   Register customers and connect their cloud accounts via Partner APIs within your platform

2. **CPPO Creation**  
   Automatically create CPPOs for customers to seamlessly connect billing to Buy with AWS